About Georgie Yana

I began my career in digital design before moving into motion graphics in 2017, drawn to the way movement transforms storytelling. Since then, my role has evolved from hands-on craft to creative leadership, blending design, motion, and direction into work that’s both strategic and culturally resonant.

​

Whilst at Strava, I helped shape the brand’s creative voice on a global scale—growing and leading a multidisciplinary team of five and structuring the department into streamlined pods. I oversaw Brand, GTM, and Business pods, directing creative across social, campaigns, brand initiatives, and external communications. I led the creative vision for flagship projects such as Camp Strava and Year in Sport, while elevating the brand’s social identity and guiding teams through complex shoots and large-scale productions.

​

Beyond Strava, I’ve collaborated with leading brands including adidas, Nike, BBC, PlayStation, and Sony Music, bringing bold, multidisciplinary ideas to life. As a creative director, I’m driven by building strong teams, mentoring talent, and creating work that resonates with culture while delivering impact at scale.

​

I currently work at Flight3 as Creative Director, leading the creative department across social media and brand marketing. Managing a team of ten across multiple disciplines.