About Georgie Yana

I began my career in digital design before moving into motion graphics in 2017, drawn to the way movement transforms storytelling. Since then, my role has evolved from hands-on craft to creative leadership, blending design, motion, and direction into work that’s both strategic and culturally resonant.

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At Strava, I’ve helped shape the brand’s creative voice on a global scale—growing and leading a multidisciplinary team of five and structuring the department into streamlined pods. I currently oversee Brand, GTM, and Business pods, directing creative across social, campaigns, brand initiatives, and external communications. I’ve led the creative vision for flagship projects such as Camp Strava and Year in Sport, while elevating the brand’s social identity and guiding teams through complex shoots and large-scale productions.

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Beyond Strava, I’ve collaborated with leading brands including adidas, Nike, BBC, PlayStation, and Sony Music, bringing bold, multidisciplinary ideas to life. As a creative director, I’m driven by building strong teams, mentoring talent, and creating work that resonates with culture while delivering impact at scale.