Acura / Integra
Agency / Golden Wolf Time / March 2022 Role / Art Direction, Design & 3D Animation
Acura reached out to the team at Golden Wolf to help bring to life their next advert for their new car release, the Integra. They wanted something bold that would stand out against other car adverts.
Creative Idea
Visually capture the energy of the Acura Integra through the use of dynamic motion, bold graphics and kinetic visuals.
Creative Direction
The Integra embodies speed, not just how fast it moves, but how it feels in motion. We set out to visualise that energy through vivid colour, sharp movement, and layered graphic techniques that mirror the thrill and flow of the drive, keeping every moment visually charged.
Throughout the video, we played with typography and graphic treatments, crafting each screen to pulse with its own sense of energy. Every moment was designed to feel alive, a visual rhythm that carried the story forward.
My role
I worked alongside Creative Director Stephan Falconer, managing a team of five designers, one 3D motion designer and five motion graphics artists. As well as managing the team, ensuring high quality work, I was also hands on in the craft. Designing the typography, as well as modeling and animating the 3D typography.
Credits
ECD: Ingi Erlingsson
CD: Stephan Falconer
EP: Dotti Sinnott
HOP: Heidi Stephenson
Producer: Rebekah Hamilton
PM: Lucy Caetano
PA: Danielle Bordelon
AD: Georgie Griffiths
Design: Cesar St. Martin, Adolfo Correa, Jonas Devacht, Georgie Griffiths
3D Design: George Stoyanov, Georgie Griffiths
Motion Graphics / Compositing: Karl Fekete
Motion Graphics: Andres Clerc, Mathieu Durand, Michael Muller, Pablo Lozano