adidas / Run the Game
Agency / We Are Social
Time / April 2018
Role / Motion Graphics & Typography
In April 2018 saw the release of adidas' Alphabounce trainer. Gareth Bale was the face of the campaign, so we decided to test his speed against a robot. Could he beat the machine?
To help tell the story I was tasked with creating the machine's voice visually. Using kinetic typography through After Effects I brought the voice to life.