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adidas / Run the Game

Agency / We Are Social

Time / April 2018

Role / Motion Graphics & Typography

In April 2018 saw the release of adidas' Alphabounce trainer. Gareth Bale was the face of the campaign, so we decided to test his speed against a robot. Could he beat the machine?

To help tell the story I was tasked with creating the machine's voice visually. Using kinetic typography through After Effects I brought the voice to life.

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