In November 2021, I worked with the team at Golden Wolf again to help promote BBC Radio 1's hottest record. This is a feature that highlights a new song each day at the same time. We worked closely with BBC's in house creative team to ensure we delivered a piece of work that was as exciting as the records being played. 

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Creative idea​

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Bring the full spectrum of music genres to life, while building a sense of momentum and excitement for the next big release. Each day counted down to the moment of the latest drop, seamlessly moving from one number to the next to keep the energy building.

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Visual direction​

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We wanted to tie each genre of music to the countdown numbers in a way that felt bold and distinctive. So, we teamed up with five designers, each with their own unique style, to bring every number to life. Five kicks things off with Hip Hop, nodding to 90s streetwear culture and legends like Biggie and Tupac. Four turns up the volume with Rock ‘n’ Roll, channelling the iconic attitude of the Rolling Stones era. Three smooths things out with Jazz, using vibrant, expressive colours to capture its rhythm and soul. Two dives into Electronic Dance, taking cues from the electric visuals of 90s rave posters. And finally, one lands on Pop, bursting with bright colour, playful energy, and a sense of fun to wrap it all up.