We set out to connect two worlds, loyal Chelsea fans and a new generation of gamers. The idea played out where both audiences live: in group chats, on socials, and through shared moments of competition. The buzz around the mystery player spreading naturally, powered by curiosity and community.

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Visually, blue sat at the heart of the design, putting the Chelsea brand front and centre while keeping the aesthetic fresh and youthful. Energy powered the edit, building tension and momentum throughout the piece to draw viewers in, leaving them eager to discover who the player was and whether they could take them on.