EA Sports / House of Fifa
Brand / EA Sports Time / September 2021 Role / Art Direction - Motion
EA Sports created a 'House of Fifa' that coincided with their release of the game Fifa 22. This was a subsection of the release aimed at collaborators and influencers who received the game before release. We needed to create a look and feel to this campaign that nodded to the release creative, whilst having it's own unique feel.
Creative Idea
We envisioned the House of FIFA as a space for everyone, a place that connects fans from every corner of the world through their shared love of the game. From this idea, the concept of portals was born: visual gateways that link FIFA lovers everywhere, symbolising connection, community, and the reminder that no fan is ever alone.
Campaign Creative
We developed a suite of ten transitional elements, including intros and outros, designed as a flexible content package for collaborators. This toolkit allowed creators to seamlessly integrate campaign assets into their own work, helping the content feel consistent yet always fresh from their own perspective.
Following the campaign’s strong reception, we evolved the concept further, bringing this modular approach into FIFA’s annual Soundtrack release video to build on its success and maintain creative continuity.
